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Complete and Continue
LinkedIn 101
Introduction
Welcome (3:10)
Step 1: Set Up Your Account
How to Set-up Your Account - URL, Title, Headline and More (19:16)
Exercise: Choose Your Photo & Create Your Headline
Checklist Profile
Step 2: Optimize Your Profile for Search
How to Optimize Your Profile For Search (4:40)
Exercise: Use Your Keywords
Checklist Keywords
Step 3: Find and Connect with Your Ideal Audience
How to Find and Connect with Your Ideal Audience (9:50)
Checklist: Search for and Identify Potential Connections
Exercise and Checklist : Create an Invitation Template
Invitation Email Sample
Step 4: Create a Company Page
How to Create Your Company Page (7:05)
Exercise: Checklist for Your Company Page
Checklist Company Page
Step 5: Find, Join and Participate in Relevant Groups
How to Find, Join and Participate in Groups (6:54)
Exercise: Find and Join Relevant Groups
Checklist For Joining Groups
Step 6: Create Your Own LinkedIn Group
How to Create Your Own LinkedIn Group (3:53)
Exercise: Determine Your Group's USP
Checklist: USP Group
Step 7: Share Valuable Content
How to Share Valuable Content (4:47)
Exercise and Checklist: LI Share Content
Step 8: Publish on LinkedIn Pulse
How to Publish on Pulse (5:59)
Exercise: Brainstorm Content Ideas for LinkedIn Pulse
Checklist Pulse Article
Step 9: Promote Your Best Product, Services and Programs
How to Promote (4:59)
Exercise: Choose Products and Create Promotions for LinkedIn
LI Product and Promotions
Section 10: Bonus
Re-connection Email Template
How to Optimize Your Profile For Search
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